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Heads Up, Roofers! Marketing Your Services Is Now A Moral Responsibility

June 13, 2020June 24, 2019 by Locus Visual Arts

Yes, you read that right.

Marketing your roofing services isn’t just a way for you to get more roofing leads and clients anymore, it’s now your moral responsibility.

Here’s the reason why:

As of the first quarter of 2019, there’s already a total of 664 hailstorms recorded—more than the total number of recorded hailstorms last year.

And what’s even more alarming is that the size of hailstones is increasing:

3 ½ inch hailstones are hitting the roofs from 80 to 110 mph.

That’s more than enough to dent and damage roofs—leaving a lot of people at risk for countless roof-related accidents and damages.

To no one’s surprise, the damage of hailstorm is $15 billion in 2018 alone. Now that we have already surpassed the total number of hailstorms last year in the 2nd quarter of 2019, you can expect that there will be a significant increase in total damages.

Your roofing services’ role is now more important as ever because these hailstorms are starting to get bigger, heavier, and faster.

No roof can last that long especially if you consider the fact that the biggest recorded hailstone this year weighs at more than half a pound!

Homeowners would need quick and reliable roofing repair, replacement, and installation services to keep their family and their home safe, making it your responsibility to get your services to as many people as fast as possible before another hailstorm makes their roof cave in.

Unfortunately, the dramatic increase and severity of hailstorms is an upward trend, and a huge number of trustworthy roofers online who can provide quality roofing services are not visible enough.

You’ll need a way to quickly reach out to homeowners and be easily found on Google because the harder it is to find you, the more likely they’ll leave their roofs unprotected or even worse, fall for roofing scams.

Lucky for you, we know exactly how to do that.

The People Needs Your Roofing Services Now More Than Ever

Locus Visual Arts has been in the industry for 8 years now helping hundreds of roofers get more roofing inquiry, leads, and clients in the fastest and most convenient way possible.

We’re rated A+ on Better Business Bureau and is a certified Google Partner—proof that we actually walk the talk and get our roofers better results than they expect.

Imagine being able to immediately contact leads the moment a storm hits their area and offer the exact roofing service they need…

Imagine being able to respond to calls and emails from leads 24/7—even while you’re asleep or away at work…

Imagine being able to rise through the ranks of Google and build a solid positive online reputation automatically…

Sounds too good to be true?

Contact us today so we can show you exactly how we made it possible and how you make your sales explode through the roof.

4 Steps to Developing a Winning Content Marketing Strategy

June 13, 2020May 25, 2018 by Locus Visual Arts

You have probably heard that “content is king” over and over. The fact is, it still holds true to this day.

Content is one of the easiest and most cost-efficient ways for you to reach out to current and potential customers so they will always keep your business in mind. But you need to make sure you provide content that appeals to them, otherwise, it won’t work.

If you aren’t recalibrating your marketing goals from time to time, you can lose out on all those leads and customers. If you don’t have a proper content marketing strategy in place, now is the time to start.

How can you go about creating a content marketing strategy that will work for your business? Here are four steps to take.

Know your audience

Simply put, your content won’t be considered valuable if it’s not what your market wants to know about. The first step to every successful content marketing strategy is understanding who your audience is.

How can you get to know your market better? Ask for feedback from them, do surveys, and monitor their responses to your content. You can also use analytics and review their demographics. Really take the time to find out what they need, and find out the best way to give it to them.

Keep in mind that your audience changes over time. You need to keep up with them and stay on top of your content marketing efforts. You can also use this to expand your customer base after you gain the customers you were eyeing.

Be clear about your goals

You have to establish why you’re doing content marketing in the first place. What are your objectives for publishing content? Do you want to reach out to your current market, or do you want to branch out to find a new audience?

You can also set different goals for your content marketing campaigns, such as increasing brand awareness or promoting new products. This way, you know how to move your marketing efforts forward.

In line with this, you also need to know how to measure whether your content marketing campaign is successful. You should be able to determine whether you were able to achieve your goals. What metrics should you put in place? Consider these things before finalizing your content marketing strategy.

Create relevant content

To kick off a new content marketing campaign, you don’t necessarily have to start from scratch. You can begin by re-examining what you already have, and see what you can do about it.

Valuable content doesn’t always mean new. How about breathing new life into what you already have? You can always repurpose existing content and update them with more relevant information.

Most likely, you will also just be adding to your existing content. What can you do to make things more engaging? What can you improve to help elevate your brand? How can you drive sales with your new content? These will guide you as you move forward with your campaigns.

Tie it all together

Now that you have most parts of your content marketing strategy ready, it’s time to get going. You can start by choosing the main formats that you plan to publish. These don’t have to be very rigid; you can leave some room to try out new things.

You can also start looking into advertising opportunities for your content. You can do social media advertising as well as sponsored content. Do you think you can integrate video? Try it out.

Lastly, decide on your publication schedule. Develop a plan for creating and posting content. And always review things. Don’t forget to always go back to your content marketing goals to see how effective your strategy is.

3 Ways to Get Ahead Through Digital Marketing

June 13, 2020April 27, 2018 by Locus Visual Arts

Do you think you have what it takes to dominate your industry?

When you look at companies that have that have surged past their competition and reigned supreme in their market, you must be wondering what they did to get to that level. Is it because they offer the best product or service? Sometimes this is the case, but a lot of times, it’s actually not.

What does it come down to? One word: marketing.

The fight for market share is now in the digital realm. All of your customers are online – why aren’t you?

One way to get to the top is by being the best at digital marketing. It won’t be an easy feat, but if you get the right mix, it will be within reach soon enough.

What does it take to get to the top through digital marketing? Let’s take a look at three key steps.

Be a trailblazer

Getting ahead is easier when you’re the first to do digital marketing. If you have this advantage, you have greater opportunities to get your share of the market.

By being the first to market in your industry, you have the chance to set the tone. You also have the opportunity to become a thought leader in your niche.

When you establish yourself as a trailblazer, you can make the call on what’s relevant to your audience and what isn’t. But it won’t come easy. First, you need to have a deep understanding of your audience.

Find out what your customers need and what challenges they face. If they have an unresolved problem, that’s your opportunity to become a trailblazer. Determine how you can add value to their lives by solving this pain point.

Be unique

Every company has a different approach to digital marketing. What brand wouldn’t want to become more noticeable in a sea of competing businesses? In order to win, you have to be different.

However, it’s not just about standing out. Focusing on gimmicks might make you forget about what’s important. What really matters is being able to serve your customers in the best way.

So what can you do? You can use your campaigns to shift the tone around what’s important for your customers. By calling attention to what matters to your customers, you can change the game.

This is one way you can grow your customer base. Once the conversation begins to change and turns towards the real concerns of your audience, you might even have the power to change the course of your industry.

Be better

Even if you weren’t the first to launch digital marketing campaigns, you can still overtake your competition. How? By doing it better than them.

If they were the first to launch their campaigns, you have the chance to avoid the challenges they faced as a trailblazer. But the key is to really do things better than they did.

While your competitor might already have a substantial market share, you can entice their customers by analyzing what they really care about and determining your competition’s strengths and weaknesses.

Lastly, bank on your own strengths. What sets you apart from your competitors? Play it up against your competition’s weaknesses. Find out the unique way that will help you solve your customers’ pain points and amp it up. This can take you farther than your competitors ever got.

3 Ways to Optimize Your Digital Marketing Campaigns

June 13, 2020March 30, 2018 by Locus Visual Arts

When was the last time you evaluated your digital marketing strategy?

It’s important to go back to it from time to time and see whether it’s still capable of delivering results. Your digital marketing efforts need to be revamped every so often so that your brand can keep up with the ever-changing digital landscape.

Do you know which of your channels and techniques need to be improved? What platforms can you tap to reach more audiences? These are things that you need to think about in order to keep your digital marketing campaigns fresh.

However, there are a few things that hold true for all brands. When applied to your business, you might see just how much better your campaigns can do.

What are these steps that you can take to improve your digital marketing efforts? Read on to learn more about them.

Review the social networks you’re on

Do you ever evaluate the channels that you’re on? Social media platforms are constantly changing and evolving. It’s challenging for marketers to always stay on top of things. However, there are ways to keep up if you know where to look.

Stop and take a look at the platforms where you have a marketing presence. Are you focusing on the ones that are popular with your audiences?

It all depends on the kind of audiences you want to target. The top three social networks used by Americans are YouTube, Facebook, and Instagram. YouTube and Facebook appeal to audiences across different demographics, but Instagram appeals more to the younger audiences.

For B2B marketers, the top three social networks are LinkedIn, YouTube, and Twitter. Meanwhile, for B2C marketers, it’s Facebook, YouTube, and LinkedIn. Are you mixing things up among these three channels?

Remember: it’s not just about reaching an audience – it’s about the right audience.

It can be difficult to get the perfect set of platforms to market on because these channels are constantly in flux. So what can you do?

Start by building your presence on channels where you’re absent. Choose ones where you know your audiences are, and ease out of the channels that aren’t working for you. It’s better to invest in the ones that you can harness properly to engage your customers rather than spending time on the ones that you can’t maximize.

Prioritize mobile load speed

Do you have trouble deciphering just how search engines index your site? You’re not the only one. Nearly all marketers face this problem.

Thankfully, Google has cut to the chase: the key to a good ranking is having a fast mobile page load speed.

What does “fast” mean exactly? According to Google, the initial page elements should load in five seconds or less. This is based on a mid-range mobile device with a slow 3G connection. Meanwhile, subsequent pages should load in two seconds.

However, a lot of websites fail to meet this guideline. Did you know that the average time it takes for mobile pages to load is 15 seconds? This is because of large images and graphics on web pages.

What does a slow load speed imply? It means that your audience will most likely leave your site before they see what you can offer. This is a hit on user experience. That’s why Google is now prioritizing websites that are highly mobile-optimized.

If you want your website to rank high, make sure you follow this guideline. Paying attention to your mobile load speed and ensuring that your website is optimized will help you perform well on mobile search.

What can you do? Start by minimizing server response time and loading above-the-fold page elements before below-the-fold content. In addition, try downsizing your inner pages.

By ensuring that your customers will have a pleasant user experience when they visit your website, Google will start to reward you for it. Getting indexed matters, and in this case, giving your audience what they need in two seconds is essential.

Engage in marketing attribution

Have you heard of marketing attribution? If not, it’s something you should be getting around to doing right away.

Marketing attribution is done by identifying a set of actions or events through the customer’s purchase process and assigning value to each event. It’s one way to determine how these events and their order influence a customer’s journey to conversion.

How can you utilize marketing attribution to get results from your campaigns?

To start, you can use it to see where you should be allocating your marketing budget. You can also get better insights on customer behavior through it. You will also see how your various social channels are working together, and which ones are working more effectively than others.

However, not all businesses are capable of doing marketing attribution. It could be from lack of technology available to the company or lack of technical knowledge to do it well. There’s also a problem of too much data and too little time to work through it all.

For those who have the capacity to do it, it can be very rewarding. Choosing the right marketing attribution models and finding out which of your channels have great ROI can help you grow your business. If you’re able to do training and make structural changes to accommodate it, it’s one investment that will be worth it down the line.

4 Digital Marketing Tips for Start-Ups

June 13, 2020February 21, 2018 by Locus Visual Arts

When you run a start-up, running the business on a budget is challenging. You could have a lot of plans for marketing in the pipeline, but executing them with limited resources can be close to impossible.

Digital marketing is one way you can easily market your business without draining your funds. You don’t have to spend much to run a successful campaign. When done right, you could see great returns of investment and even greater conversions.

How can you keep costs down as you harness all the opportunities the digital world can offer your start-up? Let’s take a look at a few ways you can create an effective digital marketing campaign.

Post regularly on social media

When it comes to content, you need to be consistent. Social media is one of the easiest and most lucrative ways you can market your business, but you have to do it right by posting frequently.

You have to ensure that you have your brand’s voice down pat. You also have to make your posts identical so that your audience will have a clear understanding of your brand identity.

Some things you should look out for include over posting – you don’t want to bombard your audience with too much content. Scheduling is important as well. Just be sure to be consistent in your messaging throughout your content plan.

Focus on engagement

Some business owners think that they should use social media to promote their products and services. They couldn’t be more wrong. Why? Because it doesn’t add value to the lives of their audience. They won’t respond favorably to that kind of strategy.

What should you do instead? Create content that will provide valuable information to your audience. Show them what they need and want to see. Promotional content is fine on occasion, but it’s best to do it infrequently.

You can also leverage social media to interact with your customers. Use it to make them feel like they are part of your community. If you’re faced with complaints, use it to show your audience how well you can deal with your mistakes. These are valuable lessons that you can learn from as you scale your start-up.

Invest in content marketing

At the end of the day, content is still king. Don’t push content marketing aside. There’s no better platform for you to deliver your message, especially when it’s impeccably written.

You need to refine your message so that you can market it effectively. Don’t just post and expect results. Formulate it in such a way that you can write about it clearly and concisely. Do your research and see what other businesses in your industry are doing.

Keep in mind that you shouldn’t focus on the features of your product or service alone. It’s more important to sell the benefits that you offer. Address your customers’ pain points and what you can do to help solve their problems.

Do some outreach

Lastly, you should also get your branded content out there by doing outreach yourself. Amplify it in various channels in order to get more audiences and prospective customers.

Contribute to sites where you can also plug your content. Reach out via email to let your customers know what you’ve posted. Share these things on your social media profiles as well. These are ways you can help your star-up gain more momentum.

The work you put into digital marketing will show great rewards if you do your part. Make sure you have a clear message, great value, and the right platform. You will see your hard work pay off once you get your material out there.

5 Reasons Why You Need a Social Media Strategy

June 13, 2020January 31, 2018 by Locus Visual Arts

Diving into social media marketing without having a clear plan is not a good idea. Are you tempted to start posting just for the sake of it? That’s not a good idea at all. You will end up wasting time and resources without actually achieving anything.

Every good social media campaign begins with a strategy. If you don’t develop one for your business, you won’t see any results from your posts. If you want to dive into social media marketing, make sure you do it right. Here are a few reasons why you need a social media strategy and how it will benefit your business.

Build a strong brand presence

You need to have a social media strategy because it’s what will enable you to establish an organic presence online. The strategy will help you plan and schedule your posts so that you’re able to post content consistently. This is the best way to help your social media page grow.

A social media strategy will help you determine the kinds of content you want to post and when to post them. You can approach this in various ways. Choose from different themes that help you deliver the message of your brand. Follow a solid look that reflects your brand positioning. A strategy is crucial in establishing all of these.

Save time and money

You don’t want to just aimlessly post on your social media channels. If you don’t have a plan in place, how will you know if you were able to achieve anything? You won’t grow your business this way. A proper strategy will help you determine what you need before you even waste your time.

By knowing when and what to post, you are using your company’s resources efficiently. Time is money, and you will be able to save on both if you don’t spend a lot of time thinking about what to post. Use your strategy to plan ahead and creating a content calendar for scheduling your content.

Support your business goals

What good is social media marketing if you don’t tie it with your bigger business goals? Make sure everything ties together so that all of your campaigns move forward together. Use social media to leverage your plans. A strategy will ensure that your campaigns will be fruitful.

Your business goals should guide your strategy. How will your social media platforms help push them? Your posts should reinforce your brand’s message. Whatever you’re trying to achieve, make sure your social media channels will be there to support your plans.

Engaging your audience effectively

Social media marketing is one of the most effective ways to target your audience. The nature of these platforms allow you to get a good glimpse of their behaviors and preferences, especially when you track your performance. A strategy will help you find out what interests them and what else they need that you can give them.

Creating posts that enable audience engagement, like questions or polls, will allow your audience to air out their pain points. Right away, you’ll see what matters to them. You get a good idea of what their concerns are. Using that data, you’ll be able to find ways to provide more value to help them.

Stand out from your competitors

Having a well-planned social media strategy will help keep you stay ahead of the game. As some businesses neglect to organize their social media presence, you’ll have an opportunity to get more market share. Tie everything together – from your business goals to your engagement strategy – and you can edge them out in your niche.

There are so many benefits to having a social media strategy in place. Make sure you tell your brand’s story effectively and measure your responses to see what’s working to ensure that you can continually develop your content. This way, you will stand out.

It’s 2017! Time you got a responsive website – Part 2

June 13, 2020February 14, 2017 by Locus Visual Arts

In part 1, we took at look at what a responsive website is and how it differs from a mobile website. We also looked at some important stats recorded in 2016, that show just how many American’s are shopping with their mobile devices. If you haven’t read part 1, go ahead and click here to read it, then come back and read this.

It’s 2017! Time you got a responsive website – Part 1

June 13, 2020January 13, 2017 by Locus Visual Arts

We’ve talked about responsive websites quite a bit this year, but now it’s 2017, I want to look at some of the key reasons you need a responsive website for your business. This is going to be a two-parter, so strap yourself in for the “It’s 2017! Time you got a responsive website” marathon!

6 key reasons why your website should be responsive

June 13, 2020November 20, 2016 by Locus Visual Arts

“But my website is responsive! My users click on a menu link and the website loads the page the user wants to visit”

If only that was what was meant by the term “responsive”. Unfortunately, having a responsive website doesn’t mean that your website responds to user actions, although if you do want to make sales, your website should be responding to the users’ action.

5 Basic Reasons Why Your Visitors Don’t Convert

June 13, 2020October 22, 2016 by Locus Visual Arts

You’ve done the math, nailed the SEO, got the social media marketing game going on. Your website is beautifully designed, its content is well written, and you’ve got an amazing product or service with a competitive price. Naturally, you’re attracting droves of highly-targeted active visitors.