Why Do You Need A Website Audit? October 27, 2017March 28, 2016 by Locus Visual Arts The idea of a website audit still has plenty of website owners confused — what is it exactly for, and why should you get it? Your website is your main online marketing platform. A website audit helps you make sure it stays in tiptop shape. Of course, you can opt not to have your website audited, but if you’re seeking to build your online business to expand your market base and increase your revenue, running your website ‘in the raw’ won’t take you very far. The point of getting a regular website audit is to ensure that your website performs at its best, because there’s much more to it than just what’s displayed in its pages. What Is A Website Audit? A website audit is a professional method for evaluating and analyzing where your website works, and where it needs improvement with regards to your site content, functions, features, and search engine ranking. Where Can You Get It? Two ways: One is by using downloadable tools, which cost less (or nothing at all), but only provide the information you need in broad strokes. So while you get an overview of your website’s standing, it doesn’t analyze your website as thoroughly as you deserve. As a result, you only end up making a few changes that can only give you 50% chances of improving your website’s performance. The best way, however, is to hire a professional website audit service. It may cost a little more, but a good website audit team will provide you with a comprehensive report on exactly what your website needs to help it perform at max efficiency. How Will It Benefit You? 1. Troubleshooting A website audit allows you to locate the weakest points in your website’s functionality, features, and SEO, so you can make the appropriate adjustments to make the most of your online marketing strategy. 2. Google Updates Google rolls out 500-600 updates yearly; as a result, plenty of websites are adversely affected by these updates when they fail to comply with Google’s algorithm. A website audit helps you stay on track with these updates so your website doesn’t get penalized by Google. 3. SEO Having your website audited also helps you identify which factors contribute to your standing with search engines. These factors include: Site speed Content Responsiveness Authority Number of backlinks Quality of backlinks Broken links URL structure Metadata Schema implementation Social media visibility and much more. This is how you find out what’s already working well for you, and what other improvements you can make to increase your overall market reach. What Should It Accomplish? A thorough website audit will come with a full report on your website stats, complete with recommendations from your audit team as to what you can do with your website. Once you implement these recommendations, you should be able to see gradual but significant improvements within several months. Amongst other changes, these improvements must include: Increased organic traffic Lower bounce rate Increased conversions Increased revenue All on a long-term and sustainable basis. So why settle for broad strokes when you can have an in-depth website audit that provides you with every last detail that you need to know about making the most of your website’s performance? Here at Locus Visual Arts, our team of experts will conduct that website audit on several levels: technical, on-site, off-site, and social media. We’ll also provide you with a detailed analysis of the data we’ve gathered on your site, plus recommendations on what you can do to ultimately build your online business. And to cap it off, we’re giving you a free consultation that you can avail of right away. Contact us now.